You may be familiar with this type of stock from the covers of many popular magazines like People and Time.

This paper strikes a balance between thickness and foldability, while the glossy finish on both sides gives your text a professional appearance.
 A classic brochure fold, this option creates three two-sided panels with the folds oriented vertically. Note that one panel is slightly shorter than the others in order to tuck inside and will be hidden until the brochure is opened. Sometimes this folding option is also referred to as a 3 Panel Roll Fold. Also we have fold in a half available.